A case study of Adina Apartment Hotel Free-Samples for Students

Question: Complete a report on the site visit undertaken to Adina Queen St on 26th March. Answer: Overview of the Hotel: Adina Apartment Hotel Melbourne is located at 189 Queen Street Melbourne Victoria, Australia 3000. The hotel is an ideal palace as a home base for Melbourne visit. The hotel not only provides facility of rooms and services but also has the facility of conducting boardroom meetings, seminars and functions. An analysis of site visit shall be carried on in this report to understand how the hotel works. Hotel staffing and different departments: The different departments in the Adina Apartment Hotel are: 2.1 Front office: A receptionist is present at the front office that is responsible for taking any booking of the visitors face to face and over the call as well. The person is also responsible for acknowledging any query or information to the visitors (Adinahotels.com 2017). 2.2 Housekeeping: Majority of the staffs belong to the housekeeping department. They are responsible for taking care of the needs of the visitors. Activities like cleaning rooms or delivering food to the visitors are handled by the housekeeping department. 2.4 Human resource department: The managers of the hotel are responsible for taking care of the staffs in the hotel. There is no separate human resource department (Adinahotels.com 2017). 2.5 Accounting department: The hotel also has an accounting department that takes care of the billing and the salary of the staffs as well. Room rate pricing and revenue management: The room rate starts from AU$ 143. The rates of the rooms vary according to the service. In fact in peak time, the rate increases to AU$ 225 as well. The price of the rooms and services are reasonable and is competitive as well. Room Type Rate (AU$) Single 143 Double 180 Mini suit 200 Double suit 225 Revenue management: Occupied revenue rooms 1-4 nights 52 974 5-11 nights 15 469 Occupied rooms 67 1443 Total guests 98 2280 Average daily rate 73% Organisational structure: The General Manager is the head of the organisation. Other people under his supervision are Reservation Manger, Executive Housekeeper, CE Manager and the Maintenance Manager. The Housekeeping Supervisor works under Executive Supervisor (Tfehotels.com 2017). On a separate note, the Assistant Manager hails at top. Under him is the duty Managers and under him are the receptionists and porters. Fig: Organisational Structure of Adina Apartment Hotel Melbourne (Source: Tfehotels.com 2017) The Guest cycle: Pre-arrival: The Guest Cycle suggests the systematic approach of managing the front office operations. The guest cycle include reservation of the hotel rooms that is carried on by direct booking or by the means of reservation over phone calls and online booking (Priskin et al. 2015). Arrival: The porter or the doormen are responsible for carrying the luggage and issuing keys to the visitors. Occupancy: The next stage is the currency exchange where the monetary transaction takes place. The guest account is maintained and details of the mails and information is kept by the team (Priskin et al. 2015). Departure: The last responsibility of the guest cycle is the baggage handling and the bill settlement. The last step of the guest cycle is checking out from the hotel that is carried at the reception area by the complete settlement of monetary exchange and the payment. References: Adinahotels.com 2017 Adina apartment hotels Available at: https://www.adinahotels.com/hotel/melbourne/ [Accessed on: 27-4-2017] Priskin, J., Ponnapureddy, S. and Ohnmacht, T., 2015. Identification of common sustainable hotel attributes and corresponding guest perceived personal benefits. Qualitative research results for the project" Intention to book sustainable hotels: application and extension of the Theory of planned behaviour".ITW Working Paper Series-Institut fr Tourismuswirtschaft, Hochschule Luzern, (1/2015). Tfehotels.com 2017 Adina apartment hotels Available at: https://www.tfehotels.com/brands/adina-apartment-hotels/adina-apartment-hotel-melbourne [Accessed on: 27-4-2017]